Work Experience
Campaign Manager October 2022-Present
- Support post-sale activities for advertising campaigns, coordinating with Sales, Media Planning, and Ad Operations teams
- Managed territories performed 100% to budget over client’s recent fiscal year
- Create solutions to make-good any dropped dollars due to issues such as oversells
- Monitor inventory to ensure placement and fulfillment of campaigns
- Update campaigns due to changes in high value programming and sporting events
- Provide reporting on performance of campaign and delivered impressions
Content Design Gig May 2023-December 2023
- Workshopped copy used on customer facing products to encourage sales
- Observed research sessions that assessed user experience and content design
- Notated related terms for anticipated customer searches as a new feature was in development for app
Ad Operations Coordinator 2 September 2018-October 2022
- Fulfilled high value linear television advertising orders for prominent media & entertainment clients
- Reviewed orders, identified potential issues, and sought resolutions to retain revenue
- Coordinated missing creative with agencies, clients, and internal partners to ensure timely airing of commercial campaigns
- Escalated potential content issues to legal team so that content standards were upheld
- Applied copy instructions to orders that aired across company’s full-footprint
Employee Brand Engagement Gig September 2021-March 2022
- Added metadata and uploaded Product Advocacy asses to the marketing library
- Bi-Weekly calls with Marketing Technology team to review product roadmap, status updates, and enhancements to the Digital Asset Management system
- Presented Product Workouts to greater marketing team, highlighting important brand moments
Ad Operations Coordinator 1 September 2017-September 2018
- Early adopter of new traffic system, XG Linear
- Trained fellow Traffic Coordinators in the operations of new program as it pertained to department uses
- Added copy information and approved orders within local traffic systems
Community TV Coordinator January 2016-September 2017
- Produced, directed, shot, and edited footage of community activities and resident programs for the community’s local television stations
- Trained and assisted residents in use and operations of audio-visual equipment in studio and across campus venues
- Collaborated with various departments across campus to produce monthly safety videos for viewing at all-staff meetings
- Coordinated use of audio-visual equipment and necessary assistance during department meetings and presentations, as well as resident activities
Studio Intern & Volunteer May 2012-December 2015
- Hosted original television programming and interviewed celebrity guests
- Interacted with patients and families to create memorable and inclusive experiences
- Managed audio file library build and maintenance, including song editing, inputting all metadata, and transcoding/encoding for audio playback
- Selected as a top volunteer in 2015
Peer Reader April 2011-June 2013
- Worked with students to brainstorm, draft, and edit papers in a variety of subjects
- Led bi-weekly meetings amongst peers, escalating concerns to leadership
Education
Masters of Arts in Writing Studies – Saint Joseph’s University – In Progress
Coursework in the practice of writing, including classwork in subjects such as Rhetoric, Writing for Non-Profits, Fiction, and Creative Nonfiction
Digital Design Certificate in Digital Media for Print & Web – Moore College of Art & Design – Completed June 2021
Certificate focused on Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro, as well as classwork in HTML, CSS, and User Experience
Bachelor of Science in Music Industry – Drexel University – Graduated June 2013
- Entertainment Pre-Law Concentration
- Minors in Business Administration & Communications